Digital Marketing

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APEC is No. 1 Leading training Institute in Delhi offering classroom training on Java, J2EE, .NET and Oracle

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We offer most of the course online with virtual classroom to serve the IT aspirants.

at APEC provides the job-oriented training with a boost in your career. The world is going Digital and by the year 2022, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Join APEC and get  that helps you make a strong impact in the world of Marketing and Advertising. and especially, the start-ups which prefer going digital to market their brand, products and services.

CERTIFY

  • In-house certification

CAREER PROSPECTS

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Copy Writers 

SYLLABUS

Introduction
• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional v/s Digital Marketing
• Digital Marketing – Benefits, Distinctions
• Components of Online Marketing
• Digital Marketing – Trends, Platforms, Strategy
• Career Opportunities
• What is Domain? How to Register Domain?
• Web Hosting
• Types of Web Hosting
• Websites v/s Portals v/s Blogs
• Dynamic / Static Websites

Building a Digital Foundation
• Online Marketing – Planning and Success
• Defining your Target Market
• Online Marketing Measurement

Planning a Web Site
• Site Map, Site Components
• Wire Framing
• Elements of a Successful Site
• Home Page Best Practices

Optimizing Web Site
• Web Site Platforms
• Mobile Sites
• All about Domain Names
• Choosing a Right Hosting Company
• Analyzing the Website
• Web Site Maintenance / Management