Digital Marketing

APEC OFFERS

DIGITAL MARKETING

SoftwareTraining

APEC is No. 1 Leading training Institute in Delhi offering classroom training on Java, J2EE, .NET and Oracle

Digital marketing

IT consultancy

APEC is No. 1 Leading training Institute in Delhi offering classroom training on Java, J2EE, .NET and Oracle

Digital Marketing

Class Room Training

etechnoschool is No. 1 Leading training Institute in Delhi offering classroom training on Java, J2EE, .NET and Oracle

Digital Marketing

Weekend Workshops

Your team trained at your company premises. Learn content tailored to match your organization specific needs. You set the date & time and we deliver it.

Digital Marketing

Weekend Training

etechnoschool is No. 1 Leading training Institute in Delhi offering classroom training on Java, J2EE, .NET and Oracle

Online Training

We offer most of the course online with virtual classroom to serve the IT aspirants.

Digital Marketing training courses at APEC provides the job-oriented training with a boost in your career. The world is going Digital and by the year 2022, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Join APEC and get Digital Marketing training that helps you make a strong impact in the world of Marketing and Advertising. and especially, the start-ups which prefer going digital to market their brand, products and services.

CERTIFYING BODY

  • In-house certification

CAREER PROSPECTS

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Copy Writers

SYLLABUS

Introduction
• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional v/s Digital Marketing
• Digital Marketing – Benefits, Distinctions
• Components of Online Marketing
• Digital Marketing – Trends, Platforms, Strategy
• Career Opportunities
• What is Domain? How to Register Domain?
• Web Hosting
• Types of Web Hosting
• Websites v/s Portals v/s Blogs
• Dynamic / Static Websites

Building a Digital Foundation
• Online Marketing – Planning and Success
• Defining your Target Market
• Online Marketing Measurement

Planning a Web Site for Online Marketing
• Site Map, Site Components
• Wire Framing
• Elements of a Successful Site
• Home Page Best Practices

Optimizing Web Site for Online Marketing
• Web Site Platforms
• Mobile Sites
• All about Domain Names
• Choosing a Right Hosting Company
• Analyzing the Website
• Web Site Maintenance / Management

Search Engine Optimization (SEO)
• Introduction to SEO
• History of Google
• What is Search Engine? How they work?
• Types of Search Engines
• Search Engine Algorithms & Updates
• Installing Word Press in Domain
• Installing Plugins to SEO
• Keywords – Types, Analysis Tools
• Preparing & Analysing Keywords
• Best Keyword Research Tools
• On Page / Off Page Optimization
• Link Building Strategies
• Pre-release List
• Bookmarking Sites
• Blog Commenting
• Google Hacking URL Technique
• How Page Ranking is Done?
• Domain Authority
• Reports & SERP Management

Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Paid Search
• Local Search
• Link Building In-depth

Google Ad Words
• Introduction to Paid Marketing
• Google Ad Words Account
• Billing Settings
• Types of Campaigns
• PPC Campaign Setup
• Ad Groups and Keywords setup
• Bidding Strategies
• Ad Rank
• Quality Score Optimization
• Ad Words Ad Formats
• Ad Extensions
• Ad Words Tools
• Ad Words Editor Tool

Social Media Marketing
• Social Media
• Social Networking
• Setting Social Objectives
• Creating Right Profile & Settings
• Social Media Strategy
• Facebook Marketing
• LinkedIn Marketing
• Twitter Marketing
• Google Marketing

Social Media Optimization (SMO)
• Social Networking
• Blogging and Micro Blogging
• Video Sharing
• Social Shopping and Opinions
• Social News & Social Bookmarking
• Social Events, Wikis

Blogging
• To Blog or Not to Blog?
• Blogging Success
• Blog Content Creation Ideas

Online Advertising
• Search Ads, Display Ads
• Affiliate Marketing
• Social Media Advertising
• Local Advertising
• Email Advertising

Online Marketing Strategy Google Analytics
• Purpose of Website Analytics
• Tools for Website Analytics
• Installing Google Analytics
• Basic Terminology and KPI’s

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